About

Who We Are

We are a brand consultancy with 25 years of experience. Our background allows us to clearly see what is and isn't working. We uncover the brand leaks, the internal disconnects that are turning your brand into just another company in the AI crowd.

Sonya Lee

Sonya's Background & Experience

For 25 years, I have worked inside mid-market and enterprise companies, including Disney and Warner Bros., guiding branding, restructuring and process overhauls for businesses generating $300M to $1B a year.

Again and again, what looked like a strategy problem turned out to be a brand problem. It ran through every discipline, from design and UX to customer and employee experience, and it showed up in how a company expressed itself, made decisions and delivered its customer experience. A company can have the right strategy on paper, but if its brand does not hold together across its people, product and experience, the strategy never becomes real.

Today, I work with C-suite leaders to find where the business and the brand are causing revenue leaks. Usually, the cause is internal friction that marketing and sales reports miss, the disconnects between leadership, teams and customers that quietly wear down trust and revenue. My work uncovers those leaks and resolves them by aligning what a company says, how its leaders communicate internally and what people actually experience.

What sets my work apart is what I bring beyond business experience. I have practiced and taught meditation for 40 years, since I was eight years old, and I am also psychic. AI cannot sit in a Zoom meeting, sense what is unspoken or recognize which direction leadership will actually champion. My mindfulness practice and my intuition let me see what is really happening beneath the surface, often before it shows up in the numbers, and help companies and leaders move beyond the patterns that keep a business small.

Show me a mess, and I will show you how to fix it.

Brands We've Worked With
TrueCarAT&T
ArbonneAlterCall

Who We Are

We Help Companies Become Unmistakable From The Inside Out.

We uncover the internal friction points the CEO and c-suite cannot see, the disconnects between leaders, teams and customers that quietly drain revenue, and then we lead the transformation that resolves them. In a market where AI made every brand look the same, the companies that win are the ones that become unmistakable from the inside out.

Human. Distinctive. Aligned.

More Selected Work

Our Work

More of the brands and teams we've worked with across brand, experience, and product.

eBay

eBay

eBay for Charity

A cause marketplace connecting millions of buyers and sellers with the charities they care about most.

LEGO

LEGO

LEGO Star Wars: The Complete Saga

An interactive product experience and character builder spanning every episode of the saga.

Disney

Disney

Disney Corporate Responsibility Report

A digital annual report translating Disney's citizenship commitments into an engaging, navigable story.

Disney

Disney

Disney Corporate Responsibility Microsite

A modular microsite surfacing Disney's environmental, community and workplace initiatives across the company.

Disney

Disney

Disney Environmentality Challenge

A kids-first campaign inviting a generation to take the Environmentality pledge and protect the planet.

Disney

Disney

Disney Descendants Mobile Experience

A dark-fantasy mobile app with character profiles, quizzes and a digital designer for the Descendants franchise.

Disney

Disney

Disney Fairies

An organic, woodland-themed world where kids meet the fairies, play games and create their own fairy.

Disney

Disney

Camp Rock 2: The Final Jam

A rustic camp-themed sweepstakes hub pairing the Camp Rock 2 premiere with recipes, games and a meet-the-cast prize.

Sara Lee

Sara Lee

Sara Lee x Toy Story 3

A corkboard-style promotional experience tying whole-grain bread to a Toy Story 3 sweepstakes and mail-in collectibles.

Disney

Disney

Club Mickey

A playful, console-themed kids portal with games, videos, activities and collectible cards.

Wine + Food Travel

Wine + Food Travel

Wine + Food Travel

A content-rich magazine portal redefining living well through wine, food and travel.

Sesame Street

Sesame Street

Sesame Street Games

A cheerful kids games hub featuring Elmo, Big Bird and friends across videos, printables and e-cards.

Warner Bros.

Warner Bros.

Harry Potter Time-Turner Sweepstakes

An atmospheric sweepstakes experience for the Prisoner of Azkaban with a magical prize wheel and trading cards.

Warner Bros.

Warner Bros.

The Sisterhood of the Traveling Pants

A film microsite styled as airmail stationery promoting the theatrical release.

PowerBar

PowerBar

PowerBar: Power to Push

A community-driven performance portal blending nutrition, training and athlete stories.

Perchline

Perchline

Perchline

A payroll-deduction e-commerce experience making top brands affordable through installment shopping.

Adobe

Adobe

Adobe Interactive Guide

A browsable product catalog experience guiding users through the full Creative Suite lineup.

Sony Pictures

Sony Pictures

Wheel of Fortune

A fan hub for the show, blending play-at-home games, the Wheel Watchers Club and backstage content.

Where Sonya Works

Two Decades Across Every Discipline

Sonya's experience spans every discipline a brand needs to stay unmistakable. We move across all six so nothing falls through the cracks between strategy and delivery.

Branding

We define the one story, promise and voice that makes your company unmistakable, then make sure every team can stand behind it.

Design

We shape the visual and verbal system that carries your brand across every surface customers and employees touch.

Product

We align what you build with the brand you promise, so the product itself becomes proof of who you are.

CX

We map and repair the customer journey end to end, closing the gaps between what your brand promises and what customers feel.

UX

We make every interaction clear, human and on-brand, so the experience itself becomes a competitive advantage.

EX

We align your leaders and teams internally, so the people behind the brand deliver the same unmistakable experience.

The Brand Leak guide preview

Free Guide

Is Your Brand Leaking Revenue? Let's Find Out

Are you curious about where your brand stands? In this guide, I'll explain why revenue leaks happen and the common blindspots.